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Sweet Solutions

Web design with flair

Archives for UX

Three Techniques to Improve Your Marketing

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global reach

Visitors to a website or blog come from all over the world. This is a great way to connect the dots between distances. But what happens if they come and go without so much as a click on that newsletter form that pops up begging them to join? It always attracted people before. Now, not so much.

Trends change. Marketing tactics become less effective, and opt-in forms may not have the same positive results they once had. It’s time to upgrade your marketing techniques and UX.

UX (User Experience) encompasses the interaction people have with your company, services, and products when visiting your website. You want them to be engaged. You want them to have a positive experience. You want them to always find something new and interesting that will keep them clicking.

Focus on experimenting like crazy to figure out the most effective things right now and to stay ahead of the curve. —Spence Lanoue, UserTesting

UserTesting has come out with an excellent little pamphlet that explains the lead generation techniques for high conversions and great UX and offers three techniques you won’t want to miss:

Technique #1: The Content Upgrade
Technique #2: The Social Squeeze Page
Technique #3: The Feature Box

Download Your Copy

Filed under marketing, UX

A Peek at My Website

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The reviewer at Peek said my personal website, Patpourri, is like “a non-celebrity version of Goop.” I’m flattered, I think.

As far as the web design goes, it was a good review.

Patpourri
click to hear the review

Peek is a free usability testing tool powered by UserTesting, the world’s leading user research platform. This is the same kind of testing web designers [should] conduct when developing custom websites for clients. Now that there’s a tool readily available online, designers don’t have to bring in outside people to see if a site works or not . . . and clients can test the site themselves to see what others are saying. Sweet deal.

Have you tested your site’s usability? You should.

Filed under Patpourri, UX

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Patricia Petro
Sweet Solutions
Findlay, OH USA

Email: patpetro@msn.com
somesweetsolutions.com

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